Base Pricing
$5,000 total
- Logo
- Identity Guidelines
- 5-page Website
- Business Cards, Letterhead, Envelopes
- Brochure
Add-on Services
$1,000 each
- Marketing Plan
- Copywriting
- Photography
- Social-Media
- Signage 4
- Store Design 5
- Video
- Packaging
Small Business Branding Reinvented
We understand the challenges small businesses face, so we've created a program for you to realize your vision. TIF will deliver a complete design solution that aligns with your strategy and hits the ground running in just 60 days. Your company receives a logo, business cards, letterhead, envelopes, tri-fold brochure, plus a 5-page website for one low flat cost. Design and Printing included.1
The idea is simple – empower business owners with the visual tools to succeed in marketing their business.
With a BD60 package you can turn your Business into a Brand (a visual business proposition and a customer-facing conversation machine) and give your company the presence to attract customers you want.
Why BD60?
Brands are full-circle experiences: from your product or service to the path-to-purchase to word of mouth conversation, customer experience dictates business growth. These experiential pillars construct the basis for all brands.
Two months, 8 weeks, 60 days, no matter how you look at it, we want to work quickly and efficiently to provide small business owners the tools they need to thrive and engage their customer base in a recurring brand conversation.
No-nonsense attitude, Competitive rates, and Design that strengthens the performance of your business.
Overview
We created our BD60 packages to be easy on price and big on delivery.
Base Package
- Logo
- Identity Guidelines
- 5-page Website 2
- Business Cards, Letterhead, Envelopes
- Brochure
With a BD60 Package, we'll create a design solution that visualizes your business' promise.
Before we start your project, we'll meet to learn about you, your business, and brainstorm about your new Brand. We'll also talk about what makes your business special and discuss your marketing approach. If you don't have a marketing plan, we can even help create one for your business as an add-on to your project.
OK. Tell me more.
Depending on your business needs, you can also add additional services to your package to create a more complete brand experience for your customers.
Package Add-ons
- Marketing Plan
- Copywriting
- Photography
- Social-Media
- Signage
- Store Design
- Video
- Packaging
Design, Web Programming and Basic Printing3 are included in our Base Package pricing.
Why choose TIF and our BD60 package for your business?
We offer a streamlined service so that businesses can focus on their bottom-line.
- 60 Days: From submission of brief to delivery of all assets
- Top-notch designers and strategists working on your project
- Power your business with a Brand
- Engage Customers in a Brand conversation
- Awesome return on investment (ROI)
- Consistency in all business communication
Design Process
Our Vision for Brands, Large and Small
We create value from the very beginning by catalyzing conversation and discussion around your brand, to establish a Brand Language that will serve everything to follow.
Making the choice to engage your business in a Brand conversation is a big step. To start, we'll meet and have you fill out a questionnaire so that we can build a better understanding of how you perceive your company and how you think your customers interpret your services.
To be completed within a week of signing a BD60 Contract
A brief is a mutually agreed upon set of expectations for the project, based on a marketing plan, business goals and specific project goals. The final brief will keep both parties focused during the development of your brand and ensure the highest quality creative material. We have an easy to follow brief template which will make it a breeze for you to input information about your project, add content and submit photography.
Timeline: Days 1–6
Working upon the successful framework of the Project Brief, our designers will begin creating concepts for your identity, print materials, and website. Using our talented staff of designers, we create unique design solution specific to your company and your brief.
How much creative work will we generate?
- Identity: 3 – 5 logo concepts
- Business Papers: 3 – 5 logo concepts, one matching set of business papers per identity concept
- Brochure: 2 cover concepts, with 1 interior layout
- Website: 2 homepage concepts, 2 secondary page concepts
Timeline: Days 7 – 40
We'll present the first round of creative and gather feedback after we have successfully created initial concepts for your brand. There are three creative reviews for each of the elements in your project. Plus two rounds of revision (one after each review), are included in the pricing for your project.
Timeline: Days 14 – 40
After successful reviews and feedback sessions, we'll enter the final design phase of the project. At this point in the process, we will have created a new look for your company, defined new boundaries for your Brand to grow upon, and identified channels of consumer communication to fuel Brand growth. The decision to lock down this new look and feel for your Brand will be easy.
Timeline: Days 40 – 45
Upon approval, all print materials (letterhead, business card, envelope, and brochure, will be finalized and sent to the appropriate printing houses for production. Back at TIF, our team will code your website and complete the final touches on your Brand style guidelines and identity materials.
Timeline: Days 45 – 60
The day of transition. We'll hand-off your new Brand complete with a new identity, business papers, print communication and transition your Brand's live website to your hosting space.
Timeline: Day 60
Project Management
We'll take care of your brand!
We are true believers in capitalizing on potential. A company is often judged by the quality of service and its product. A Brand is the most valuable asset companies have to connect to its customer base by sending a coherent message about its purpose, products, and actions. We created BD60 to help you get it right.
Day-to-Day Operation
We coordinate your project in person, by phone or email, and through our online project management system which allows you 24/7 access to your project details, including schedules, message boards and creative reviews.
Client Relationship
All We have is Love for Our Clients!
We established our BD60 package to make it easier for companies to get in the brand game and engage customers in new and exciting ways of messaging.
We work with large and small brands worldwide. Our team of designers, illustrators, writers, and programmers is ready to fuel your company with new ideas and a visual toolkit.
Business Design Toolkit
To learn more about branding or to build a custom package, explore these brand vehicles to consider how you can empower your company with consistent messaging and creative design.
Positioning
Our positioning and research methods produce knock-down brands that get noticed. Whether your company is looking for a new direction or is just getting off the ground, our team will expose areas of growth for your business and outline tactics for your brand to gain market share.
Naming
Rebrand, New Brand, Product Extension, Tagline, Event – we'll guide the development of a name for your new idea that not only builds value but supports your company's vision.
Brand Architecture
We approach each business' strategy with academic inquiry and creative exploration. Combined with our intuitive branding process, our collaborative nature delivers intelligent brand design solutions, ready to communicate across markets and drive business growth.
Identity
Capture the essence of your Brand with a Logo that is tailored to the style and personality of your business. We focus on delivering timeless character in modern design.
Identity Guidelines
Ensure your brand is consistent at every touchpoint, from marketing directors to interns - this guide will keep everyone up-to-date and on brand.
Business Papers
Ensure consistent presentation of your Brand Identity with professional business cards, letterhead, envelopes, fax coversheet, presentation templates, and name badges for events.
Website
Information design and user interface design highlight the brand experience. We provide programming solutions for a dynamic web experience.
Brochure + Catalog
Not only will you appreciate our recommendations on paper choice, ink coverage, application of UV coatings and varnishes, exciting tints and metallics, but your customers will notice these little details as well.
Copywriting
What a brand has to say is paramount. TIF writers and designers ensure the brand message is consistent and powerful throughout every design solution.
Photography
Product, Lifestyle, Event – on-site or in-studio, we'll capture the image and style you're looking for in style. We also provide full-service styling and prop-rental. Basic professional post-production, re-touching, and color adjustment are included.
Social Media
Wanting to connect online in social media? We provide strategies to fit your advertising program. We can also setup your accounts, provide background/theme artwork and custom applications for your next social media push.
Video
Stop-motion to green screen, we can turn ideas, campaigns, and logos into streamlined, rich narrative video full of visual appeal fit for any application.
Advertising
After all of the work we've done on strategy, logos, and design, advertising is the fun part. Ads embody brand ideas to strike-up a conversation with a new or returning consumer through a quick and targeted visual statement.
Signage
We create sophisticated signage (nix: objects) that grabs attention with innovative graphics. Your business' facade is a public expression of your brand, company, and services. Consider it to be as important as your website for retail traffic and as a driving force for industrial wholesalers.
Store Design
Customize your store or product range with Merchandising, Architectural Display Structures, and Furnishings. Or consider a fun and inspiring Window installation for your next promotion.
Packaging
Innovative solutions, insightful structural detail, and a rich graphic vocabulary establish retail presence and create a lasting brand experience.
Want More
Please let us know if you have a need for a business tool not listed here and we can easily include your request as part of a BD60 package.
- 1 Basic Printing includes 500 business cards, 250 each of letterhead and envelope, and 250 brochures.
- 2 Domain Registry and Hosting are not included, but we can recommend several trusted vendors.
- 3 Basic Printing of business papers and brochure can be upgraded and customized for an additional fee.
- 4 Basic signage only. Design + Production can be upgraded to suit individual needs.
- 5 Design cost only. Excludes manufacturing + installation.
- * BD60, BusinessDesign60, and associated logos are trademarks of Type Image Form.
