Type Image Form ◊ MDB Cribs

Who We Are

Type Image Form is a branding agency specializing in design, idea generation, and strategy. We build brands, identities, products, websites, publications, books, and digital/physical environments. We create iconic brand experiences that build brand recognition through strategic design.

Our Vision

To inspire and deliver ideas in everything we touch – We are ideas.
Ideas are Brands’ greatest assets.
Brand Design is Clear Visual Thinking.
Brands are strategies for execution.
Brands need a constant influx of ideas.
We build Brands’ long-term business goals.

What We Do

In every project, we work with clients to find a unique brand solution that fits their precise needs. We create tangible relationships between people and brands. We enact change and build brand character by developing unexpected ideas and promoting new interactions.

Identity + Brand Design

Multi-Brand Overview

MDB Family of Brands: Style Guides

MDB Style Guide

Brand Icons

Logo Animation

We're Family

Brand Position: For Family

Website

Trade Booth

Instruction Manuals

Back to Start

MDB Cribs

The MDB family of baby brands has been family owned for decades, so when they came to TIF about creating their new identity program, it only seemed natural to keep things in the family. The new identity system and brand design for this LA based crib and furniture manufacturer unifies communication for retailers and consumers across diverse product ranges. The implementation of specific design trends within each brand adds distinction so each brand can adapt to their specialities.

See our work on related brands: Million Dollar Baby DaVinci Babyletto