Identity
Everyday + Gift Sets
3-pack
Art Direction
Art DirectionInternational partnership between Ronson and Karim Rashid spawned the creation of a series of lighters. Three everyday lighters (Grip, Spindle, Tower) are complimented by a gift lighter (Biaxial). This simplified packaging provides a visual resting place for the lighters as consumers search among the normal chaotic noise of traditional lighter packaging.



